I wanted the perfect roommate.
And I let the whole world know about it.
Watch the case study 84 Seconds
No budget, no problem
For the cost of a few color copies I was able to make my message heard loud and clear.
Honesty is the best policy
The campaign website had everything a potential roommate needed to know about my apartment including the fact that it gets really hot and there's no garbage disposal.
After a few days I received hundreds of messages and the site was viewed over 33,000 times.
The front page of the 4th most popular site in the U.S.
The campaign hit the front page of the Reddit where it was picked up by local and national news outlets. Oh, and I found a roommate.
