Creating fresh brand for an established coffee company.

Believe it or not, Barnie's was brewing incredible coffee before the green mermaid even came on to the scene. Somewhere along the way, they lost sight of their brand.  I helped them develop a new brand positioning and voice.

Grounds For Adventure

I wrote the brand tagline, voice guidelines and packaging for the relaunch of Barnie's Coffee & Tea Co. Together with an agency of talented creative directors, illustrators and art directors, I helped create packaging that increased inventory turns from 3.9 to 5.6.

Think I can take all the credit for this? This work was made in collaboration with the awesome team at